CPC slashed by 87%
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Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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Background
This Phoenix-based HVAC company provides energy-efficient air conditioning, heating, insulation, and home performance solutions. They help homeowners improve comfort, reduce energy costs, and maximize efficiency.
Challenge & Solution
The company leveraged Meta for lead generation but struggled with high cost per form and disappointing conversion rates.
Implemented Pearl Diver’s Intent & Retargeting audiences for better targeted ads and results.
Results
Media Agency ran a campaign for a air conditioning company from July 1-5th, 2025:
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Just within the first 24 hours they saw 39 online bookings!
Conclusion
By using Pearl Diver's intent data, the company slashed their cost-per-click from as high as $2.50 to just $0.33—a reduction of up to 87%. On the very first day of their Meta campaign, they saw immediate results with a surge in online bookings showing a clear advantage of intent data.
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