What is intent data?

Stop guessing. Start targeting.

Intent data captures online behaviors of prospects actively searching for products or solutions like yours. Unlike traditional targeting methods—which rely on historical or demographic information—intent data identifies prospects in real-time based on their current online activities and interests. This allows marketers to target individuals exactly when they're ready to make a buying decision.

Why intent data matters

The future is buyer intent.

Traditional marketing methods, like lookalike or interest-based targeting, often result in reaching prospects who might resemble your past customers—but who aren't necessarily in-market right now. Intent data solves this issue by delivering precise, real-time insights into the buying journey, ensuring your marketing efforts are timely and relevant.

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Why Pearl Diver?

Playing outside of the walled gardens.

Pearl Diver’s intent data goes beyond traditional platforms, analyzing billions of buyer signals from over 600,000 U.S. websites. Here's why Pearl Diver delivers better results:

The difference intent makes:
  • Real-time precision: Capture and engage high-intent buyers exactly when they're searching—not after they’ve lost interest.
  • Unmatched reach: Track billions of unique signals daily, spanning 22,000+ distinct topics.
  • Seamless integration: Effortlessly feed high-intent audiences directly into popular ad platforms like Meta, TikTok, and LinkedIn, enhancing your existing marketing strategy.
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Marketers agree: Intent Data delivers

Trusted by over 1,200 growth-focused marketers

Businesses leveraging Pearl Diver have seen CPL reductions of over 24% and substantial increases in conversions and average order value. G2 reports that 91% of B2B technology marketers report intent data provides a significant competitive advantage.

G2 Reviews
AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D
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MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S
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FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -
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AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D

MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S

FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -

AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D

MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S

FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -

AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D

MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S

FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -

AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department

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