4 Habits that are killing your conversions

Integrate your CRM with other tools

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How to connect your integrations to your CRM platform?

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Techbit is the next-gen CRM platform designed for modern sales teams

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Why using the right CRM can make your team close more sales?

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What other features would you like to see in our product?

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So, your pipelines are looking full, but you aren't seeing conversions. If your results are starting to feel flat, it might be time to make sure you aren't falling into habits that are quietly sabotaging your conversions.

1. Generic Messaging

Generic messaging may reach far and wide, but when it gets down to the nitty gritty leads will start dropping like flies. Overly broad campaigns can deter leads when they don’t find relevancy to their pain points. What intially seemed like a good fit, turned into hesitation.

How to fix it: Use audience and intent data to segment by behavior, not just demographics. Use this to speak about real issues your audience is having and how your product/solution is the answer to them.

2. Stale Personas

If your audience has evolved but your targeting hasn’t, you’re chasing ghosts. Make sure who you’re actively targeting is still your ideal customer.

How to fix it: Refresh your personas using real-time intent data and not outdated assumptions.

What if you don’t have buyer personas? Perfect time to start creating. Buyer personas help align your efforts with customer needs through a deeper understanding.

3. Disconnected Tech

Too many disconnected tools lead to chaos. Duplicated data, missed handoffs, and inconsistent messaging can muddy up your approach. Make sure you’re automating and connecting application where you can. Remember, your martech stack shouldn’t feel like a horror movie.

How to fix it: Centralize data with a unified platform and connect your applications where you can. Less manual entries will result in fewer human errors.

4. Slow or No Follow-Up

Strike while the iron is hot. If you’re not acting on intent data fast enough, you’re leaving deals to go-ghost. Make sure you follow up promptly when the leads interest is at its peak. Contacting a lead during this time can significantly improve conversion rates. Not to mention, a speedy follow-up may give you that competitive edge if your lead is window shopping.

How to fix it: Automate alerts and workflows to trigger timely and relevant outreach based on lead movement through the funnel.

Conclusion

Don’t let your lead’s attention fade before the finish line. With the right data and tools, you can revive engagement, restore momentum, and keep your conversions high.

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