Data sets at a glance

A sample of the people, companies, intent and behaviour you can filter, target and enrich across our data sets.

People Firmographics Identity Devices Buyer Intent Web Behaviour

Illustrative sample. Distributions are drawn from a live sample of each data set and example records are synthetic (no real person is shown). Buyer-intent volumes are identity-resolved signals from the last 7 days. Web behaviour shows example values only — actual distributions depend on each site's own audience. Items marked “planned” are forward-looking and not yet wired into the audience builder.

Select Pick one or more from a fixed set of values.
Number A numeric value — filter by range.
Yes/No A true / false flag.
Text Free text or identifier.
URL A web address.
Timestamp A date / time.

People

Individuals across professional and personal identity — our Universal person graph, deep Consumer enrichment, and International coverage.

Universal

Live274.3M records

Our core US person graph — spanning both professional (B2B) and personal/consumer (B2C) identity. A person's role and company alongside their demographics, household and contact points. The backbone of audience building and record enrichment.

Example record synthetic — illustrative only

Full nameJordan Avery

Job titleVP of Marketing

SeniorityVP

CompanyNorthwind Logistics

IndustryTransportation & Logistics

Business emailj•••@northwind.com

StateTX

Age range45-54

Income range$100,000 to $149,999

Net worth$500,000 to $999,999

HomeownerYes

Identity & contact

Who the person is and how to reach them (shown masked).

Full name

Text

Jordan Averyexample · masked

Business email

Text

j•••@northwind.comexample · masked

Also available Personal emails · Mobile phone · Direct dial · Personal phone · LinkedIn URL · Personal address · Professional address · Social connections

Demographics (personal / B2C)

Age range

Select

18-242.7%

25-349.3%

35-4412.3%

45-5412.7%

55-6413.5%

65 and older12.6%

Gender

Select

Male51.0%

Female46.4%

Unknown0.9%

Net worth

Select

-$20,000 to -$2,5001.9%

-$2,499 to $2,4998.1%

$2,500 to $24,9994.6%

$25,000 to $49,9992.8%

$50,000 to $74,9991.6%

$75,000 to $99,9993.4%

$100,000 to $149,9995.1%

$150,000 to $249,9996.0%

$250,000 to $374,9991.2%

$375,000 to $499,9994.5%

$500,000 to $749,9991.3%

$750,000 to $999,9995.9%

More than $1,000,0001.8%

Income range

Select

Less than $20,0005.9%

$20,000 to $44,99910.9%

$45,000 to $59,9996.3%

$60,000 to $74,9996.1%

$75,000 to $99,9996.8%

$100,000 to $149,9996.2%

$150,000 to $199,9991.9%

$200,000 to $249,0000.8%

$250,000+1.2%

Homeowner

Yes/No

Yes40.4%

No5.2%

Likely0.0%

Married

Yes/No

Not married23.9%

Married19.1%

Also available Has children

Role & seniority

Seniority

Select

Staff20.1%

Manager5.6%

Director1.5%

Vp0.8%

Cxo3.2%

Department

Select

Operations5.4%

Executive5.2%

Information Technology2.2%

Education2.0%

Sales1.9%

Health Services1.6%

Finance1.5%

Engineering1.4%

Community And Social Services1.3%

Human Resources0.7%

Marketing0.6%

Real Estate0.3%

Media And Communications0.3%

Administrative0.3%

Legal0.2%

Job title

Text

e.g. Search Engine Optimization Specialist · Server · Barista Supervisor · Comprador · Head Of Capital Markets · Software Engineer · Travel & Logistic Supervisor · Journeyman Electrician · Consultant · Location Manager

Also available Job function · Work history · Education history

Company & firmographics

Industry

Select

Hospitals And Health Care1.9%

Higher Education1.2%

Financial Services1.1%

It Services And It Consulting1.0%

Retail1.0%

Software Development0.9%

Education Administration Programs0.6%

Building Construction0.6%

Insurance0.6%

Government Administration0.6%

Leasing Real Estate0.6%

Food And Beverage Services0.4%

Primary And Secondary Education0.4%

Non-Profit Organizations0.4%

Business Consulting And Services0.4%

Company revenue

Select

Under 1 Million6.2%

1 Million to 5 Million0.8%

5 Million to 10 Million0.8%

10 Million to 25 Million1.1%

25 Million to 50 Million1.7%

50 Million to 100 Million1.5%

100 Million to 250 Million1.6%

250 Million to 500 Million4.1%

500 Million to 1 Billion1.8%

1 Billion and Over11.2%

Employee count

Select

1 to 106.2%

11 to 250.8%

26 to 500.9%

51 to 1001.1%

101 to 2501.8%

251 to 5001.5%

501 to 10001.6%

1001 to 50004.1%

5001 to 100001.8%

10000+11.2%

Company state

Select

CA3.4%

NY2.3%

TX2.1%

FL1.4%

IL1.2%

MA0.9%

VA0.9%

PA0.9%

NJ0.9%

OH0.9%

GA0.8%

WA0.7%

NC0.7%

MI0.7%

MN0.6%

Also available Company name · Company domain · Company country · Contact country · Industry codes (SIC / NAICS) · Company city / ZIP · Company phone · Company LinkedIn · Company description · Related domains

Contactability & recency

Attributes Last seen · Record last updated

Consumer

Live · expanding112.3M records

Deep US consumer enrichment — demographics, finances, property, household and hundreds of lifestyle, affinity and purchase signals. Finance and mortgage attributes are live in the audience builder today; the broader catalogue is being rolled out.

Example record synthetic — illustrative only

Age45-54

Household income$100,000 to $149,999

Net worth$500,000 to $999,999

HomeownerYes

Credit scoreGood

Card typeVisa, Amex

InterestsCooking, Travel, Fitness

Finance

Live in the audience builder.

Attributes Card type · Credit score · Owns investments · Owns stocks & bonds · Number of credit lines

Mortgage

Live in the audience builder.

Attributes Mortgage amount · Mortgage age (years) · Mortgage type · Refinance amount · Refinance age (years) · Refinance type

Demographicsplanned

Attributes Age · Gender · Marital status · Household income · Net worth · Education level

Real estate & propertyplanned

Attributes Home value · Home purchase price · Home purchased (years ago) · Length of residence · Dwelling type · Home heating type · Owns a swimming pool

Household & familyplanned

Attributes Adults in household · People in household · Generations in household · Children's age ranges · Vehicles in household · Veteran in household

Lifestyle & affinitiesplanned

92 modelled affinity signals — a few examples:

Examples Apparel & accessories · Automotive · Auto racing · Aviation · Baseball · Basketball · Cooking · Outdoors · Travel & cruise · Fishing · Photography · Gambling · Home decorating · Gardening · Diet & fitness · Bargain hunter · + many more

Interestsplanned

67 interest flags — a few examples:

Examples Arts & crafts · Antiques · Bird watching · Boating & sailing · Books · Camping & hiking · Cooking · Gardening · Golf · Home improvement · Movies · Music · Photography · Travel · Wine · + many more

Recent purchases & spendplanned

94 purchase metrics across categories (total spend, order value, orders, unique merchants):

Examples Apparel · Automotive · Audio equipment · Beauty products · Home living · Electronics · Books · Health · Magazine subscriptions · Bargain seeker · + many more

Charitable givingplanned

Attributes Donates to veterans causes · Donates to animal causes · Donates to children's causes · Donates to environmental causes · Recent donations (count / value) · Likely charitable donor

Petsplanned

Attributes Dog owner · Cat owner · Pet owner

Occupationplanned

Attributes Occupation category · Occupation type · Occupation detail

Automotive & vehiclefuture

80+ vehicle attributes — body type, class and configuration:

Examples Vehicle body type (Sedan / SUV / Truck …) · Vehicle class (Luxury / Exotic / Mainstream / Compact) · Vehicle doors · Truck owner · + many more

Media & readingfuture

Reading & media-topic interests — a few examples:

Examples Avid reader · Fiction · Books on tape · Children's books · Country lifestyle · Entertainment · World news & politics · Astrology · + many more

International

Coming soon728.4M records

Extends business-person coverage beyond the US — international professionals with role, company and location. Currently onboarding; not yet wired into the audience builder.

Example record synthetic — illustrative only

Full nameMia Schäfer

Job titleHead of Procurement

CompanyRhein Components GmbH

CountryGermany

RegionEurope

Business emailm•••@rhein.de

Person

Shown masked.

Full name

Text

Mia Schäferexample · masked

Business email

Text

m•••@rhein.deexample · masked

Also available LinkedIn URL

Location

Country

Select

India15.1%

Brazil11.4%

United Kingdom6.0%

China5.1%

France4.2%

Canada3.6%

Mexico3.2%

Italy2.7%

Spain2.6%

Germany2.4%

Australia2.3%

Colombia1.9%

South Africa1.7%

Netherlands1.7%

Argentina1.7%

Region

Select

Asia31.4%

Europe29.2%

Americas27.3%

Africa7.9%

Oceania2.8%

Also available State / province · City

Company

Company country

Select

United States3.6%

India2.5%

Brazil1.6%

United Kingdom1.2%

France1.0%

Germany0.7%

Canada0.6%

Spain0.6%

Italy0.5%

Australia0.5%

Netherlands0.4%

China0.4%

Mexico0.4%

South Africa0.3%

Turkey0.3%

Company region

Select

Americas7.2%

Europe6.2%

Asia4.6%

Africa0.7%

Oceania0.6%

Also available Company name · Company domain · Company LinkedIn · Company address

Professional history

Attributes Job title · Education · Work history · LinkedIn connections

Firmographics

Company-level data for firmographic targeting and enrichment — independent of any individual.

Firmographics

Live11.3M records

A standalone company master — millions of companies with industry, size, revenue and location, independent of any person. Powers company-level targeting and firmographic enrichment.

Example record synthetic — illustrative only

CompanyNorthwind Logistics

Domainnorthwind.com

IndustryTransportation & Logistics

Revenue$50 Million to $100 Million

Employees251 to 500

StateTX

Firmographics

Industry

Select

Building Construction1.6%

It Services And It Consulting1.2%

Retail1.1%

Leasing Real Estate1.1%

Advertising Services1.0%

Medical Practices0.9%

Software Development0.8%

Hospitals And Health Care0.8%

Wellness And Fitness Services0.7%

Business Consulting And Services0.7%

Financial Services0.7%

Non-Profit Organizations0.6%

Food And Beverage Services0.6%

Individual And Family Services0.6%

Restaurants0.6%

Company revenue

Select

Under 1 Million65.6%

1 Million to 5 Million11.7%

5 Million to 10 Million5.7%

10 Million to 25 Million3.5%

25 Million to 50 Million2.5%

50 Million to 100 Million0.9%

100 Million to 250 Million0.5%

250 Million to 500 Million0.4%

500 Million to 1 Billion0.1%

1 Billion and Over0.1%

Employee count

Select

1 to 1065.7%

11 to 2511.8%

26 to 505.8%

51 to 1003.6%

101 to 2502.6%

251 to 5001.0%

501 to 10000.5%

1001 to 50000.4%

5001 to 100000.1%

10000+0.1%

Also available Industry codes (SIC / NAICS)

Company

Company name

Text

Company name & primary domain.

e.g. northwind.com · contoso.com · acme.co

Also available Company LinkedIn · Company phone · Company description · Related domains

Location

Company state

Select

CA8.7%

FL4.6%

TX4.4%

NY4.0%

IL2.3%

PA2.1%

GA1.8%

OH1.8%

NJ1.7%

NC1.6%

MA1.6%

MI1.6%

WA1.5%

VA1.5%

CO1.4%

Also available City · ZIP code · Address

Identity

The identity spine that resolves a person to a single unified profile.

Identity Resolution (Salutary)

111.3M records

Our identity-resolution layer — a single resolved profile per person (PID) unifying professional, demographic, firmographic and social data with contact points.

Example record synthetic — illustrative only

Full nameJordan Avery

Job levelVP

Job functionBusiness Management

IndustryManufacturing

Employee range1000 to 4999

Revenue range$100M to <$1B

Work emailj•••@northwind.com

Identity & contact

Shown masked.

Full name

Text

Jordan Averyexample · masked

Work email

Text

j•••@northwind.comexample · masked

Also available Personal email · Mobile phone · Mailing address

Professional

Job level

Select

Staff62.3%

Manager15.1%

Director4.6%

VP3.3%

C-Team8.0%

Consultant0.7%

Job function

Select

Business Management13.2%

Other12.3%

Healthcare7.9%

Technology, Software, Information Technology7.2%

Education6.5%

Sales5.5%

Finance4.2%

Operations3.8%

Administration3.4%

Customer Service, Customer Support3.1%

Engineering3.0%

Marketing2.2%

Human Resources2.1%

Program Management, Project Management2.1%

Tradesperson/Skilled Labor2.0%

Recent job change

Yes/No

No75.6%

Yes0.5%

Also available Job title · Skills · Work experience

Demographics

Gender

Select

Male33.9%

Female31.3%

Interests

Select

e.g. Technology · Photography · Reading · Politics · Environment · Animal welfare · Hunting · Fishing · Travel · Business

Also available Approximate age · Education

Organisation & firmographics

Industry

Select

Business Services13.6%

Manufacturing12.9%

Retail8.0%

Hospitals & Physicians Clinics8.0%

Education7.0%

Finance5.6%

Government4.3%

Construction3.6%

Transportation3.2%

Insurance2.7%

Consumer Services2.5%

Real Estate2.5%

Hospitality2.4%

Software2.3%

Law Firms & Legal Services1.4%

Employee range

Select

1 to 1917.4%

20 to 9923.4%

100 to 49922.0%

500 to 9997.2%

1000 to 499914.3%

5000+12.1%

Revenue range

Select

<$1M15.4%

$1M to <$10M19.2%

$10M to <$50M18.5%

$50M to <$100M5.6%

$100M to <$1B20.6%

$1B+17.0%

Ownership status

Select

Public Company10.6%

Nonprofit6.8%

Educational3.5%

Government Agency2.0%

Also available Organisation name · Industry codes (SIC / NAICS)

Social & enrichment

Attributes LinkedIn · Facebook · Twitter · LinkedIn connections · Compensation

Devices

Linking a known person to their devices and identifiers for cross-channel activation.

Device 360

Live121.2M records

Links a known person to all of their devices and identifiers — mobile ad IDs (MAIDs), cookies and IP addresses — so an audience can be activated programmatically across channels.

Example record synthetic — illustrative only

Person keyup_4f9c…

Mobile ad IDs (MAIDs)3 linked

IP addresses5 linked

Cookie IDs2 linked

Linked identifiers

Device identifiers per person (shown masked).

Mobile ad IDs (MAIDs)

Text

a1b2c3d4-•••-maidexample · masked

IP addresses

Text

203.0.113.•example · masked

Cookie / Bito IDs

Text

bito_8f2•••example · masked

Linkage

Attributes Person key (Universal Person) · Source

Buyer Intent

Who is actively researching what — the live signals and the topic taxonomy behind them.

Buyer Intent — Signals

Live312.8B records

Who is actively in-market right now. We capture billions of buying signals every week and resolve them to known people, scored against ~49k topics. Numbers below are identity-resolved signals from the last 7 days (un-resolved signals are available but excluded here).

26.7B

intent signalslast 7 days

30.5M

peopleidentity-resolved

48.6K

active topicswith signal

Most-researched topics by signal volume

Cookware and utensils28.7M

Meal Kit Delivery24.8M

Ka’Chava22.7M

Trader Joe's21.9M

Sunbasket21.4M

Lactation Cookies or Bars21.2M

Herculean Prepared Meals20.7M

Pouches Of Pureed Food19M

Cooking18.9M

Soft-cooked Eggs18.2M

Food Processing17.1M

Meal Pro17M

Healthy Food16.9M

Baby-friendly Soups16.7M

EveryPlate16.5M

What you can target on

Attributes Topic · Topic category · Topic subcategory · Signal recency (date) · Resolved person (Universal Person)

Buyer Intent — Topics

Live48.9K records

The taxonomy of topics buyer-intent signals are scored against — ~49k topics across 27 categories and 200+ subcategories, spanning B2B products and consumer brands. This is the menu an audience can be built around, and new custom topics can be added on request through a standard onboarding process.

Example record synthetic — illustrative only

TopicSalesforce

CategoryBusiness 2 Business

SubcategoryCRM Software

Is a productYes

Topic taxonomy

Web Behaviour

First-party website visits and sessions captured via Pearl Diver, plus resolving anonymous traffic to a company.

IP → Company

Live222.6M records

Resolves an IP address to the company behind it — turning anonymous web traffic into a known company for firmographic targeting and de-anonymisation.

Example record synthetic — illustrative only

IP address203.0.113.•

Company domainnorthwind.com

Domains seen1

Datacenter IPNo

Resolution

IP address

Text

203.0.113.•example · masked

Company domain

Text

The resolved company behind the IP.

e.g. northwind.com · contoso.com · acme.co

Domains seen per IP

Number

How many company domains map to the IP (1 = a clean single-company match).

100% filled

min1

median5

p9020

max911.2K

Datacenter IP

Yes/No

Flags hosting / VPN traffic that isn't a real company office.

No99.4%

Yes0.6%

Confidence

Match share

Number

Share of signals on the IP attributed to this company.

100% filled

min0

median0

p901

max1

Observed signals

Number

100% filled

min1

median118

p901.6K

max31.1M

Web Sessions

Live

One row per visit to a tracked website — how the visitor arrived (channel / campaign), the device they used and how far they browsed. Example values shown; a client's own audience mix will differ.

Example record synthetic — illustrative only

Acquisition sourcegoogle

Acquisition mediumcpc

Campaignspring_demo_2026

DevicePhone

Pages visited4

Landing page/pricing

Acquisition

Acquisition source

Select

e.g. google · facebook · bing · tiktok · klaviyo · email

Acquisition medium

Select

e.g. cpc · paid · email · organic · social · display · referral

Campaign

Text

spring_demo_2026example · masked

Also available Referrer

Context & engagement

Device

Select

e.g. Phone · Desktop · Tablet

Landing page

URL

/pricingexample · masked

Also available Pages visited · Exit page · Browser / user agent · First & last seen

Web Activity

Live

The page-level events behind each session — every page view and interaction on a tracked site, with timing, channel and device context. Example values shown; volumes are customer-specific.

Example record synthetic — illustrative only

Hostexample.com

Path/products/widget

Referrerhttps://www.google.com/

Event time2026-06-18 14:32 UTC

Event

Activity type

Select

How the visit is classified / matched.

e.g. B2B · B2C

Also available Event time

Page (masked)

Host

Text

example.comexample · masked

Path

URL

/products/widgetexample · masked

Also available Referrer

Visitor context (masked)

Attributes IP address · Browser / user agent · Session