How to win with Intent Data

Marketing without intent data? You’re flying blind.

2025 is the year of intent based marketing. Pearl Diver uncovers high-intent prospects actively searching for solutions like yours, intent data puts you one step ahead, so you can act before competitors even know a deal is in play.

Intent data isn’t a trend. It’s a shift in how high-performing teams do marketing.

The solution

The future:
Real-time buyer intent.

Most marketers are still using outdated targeting models like lookalikes and interest-based audiences. These tactics rely on past behavior, black-box algorithms, or demographic guesswork, serving your ads to people who aren’t actually in market.

That’s why we wrote The Intent Data Advantage, a practical guide to real-time buyer intent that shows you how to reach the right people at the right time, with the right message.

Book a demo
Why intent data?

Playing outside of the walled gardens.

Platforms like Meta, google and LinkedIn rely on historical data—targeting individuals who merely resemble your past buyers. These lookalikes aren’t guaranteed to be interested or actively shopping now, leading to wasted budget and disappointing results.

The difference intent makes:
  • Reach: Track billions of signals from over 600,000 websites and publishers outside of the big social platforms (Meta, Google, Linkedin, etc.).
  • Timing: Reach prospects precisely when they're searching—not after they've purchased elsewhere.
  • Precision: Focus your budget exclusively on high-intent buyers who are ready to engage.
  • Efficiency: Lower your cost-per-lead, maximize ROAS, and boost conversions significantly.
Get started
Pearl Diver Intent Data Dashboard

Want the full guide?

Book a demo and we’ll send you The Intent Data Advantage Guide 2025, plus show you exactly what intent data looks like for your business.

By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message by one of our team. Message & data rates may apply. Reply STOP to opt out of further messaging.
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Marketers agree: Intent Data delivers

Trusted by over 1,200 growth-focused marketers

Businesses leveraging Pearl Diver have seen CPL reductions of over 24% and substantial increases in conversions and average order value. G2 reports that 91% of B2B technology marketers report intent data provides a significant competitive advantage.

G2 Reviews
AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D
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MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S
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FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -

AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D

MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S

FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -

AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D

MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S

FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -

AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D

MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S

FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -

AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department


Don’t get left behind. Start targeting real buyers today.

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